Marketing Attribution Dashboard
A live dashboard that traces every closed deal back to the exact ad, keyword and creative that produced it.
−34%
Wasted ad spend
100%
ROAS visibility
8 hrs → 0
Reporting time
6
Channels unified
The problem
Marketing said the ads worked. Sales said the leads were junk. Nobody could prove either — the data lived in five places.
What I built
End-to-end attribution: click IDs captured at the form, carried through the CRM, matched to closed revenue, and surfaced in a live dashboard with cost-per-booked-call and ROAS per creative. Budget decisions became obvious.
Architecture
4 stages- 1
Click ID capture (gclid / fbclid) on every entry point
- 2
ID carried through CRM lifecycle to closed-won
- 3
Nightly + realtime blend of spend and revenue
- 4
Dashboard: ROAS, CPL, cost-per-booked-call, by creative
Stack
Got a process like this eating your team's week? Let's kill it.