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Ask at the right moment, not the wrong one

Review & Reputation Engine

Detects the happiest moment in the customer journey, asks for the review then — and quietly routes unhappy customers to a human instead.

4.2×

Review volume

4.8★

Avg rating

−67%

Negative reviews

1,200+

Requests / month

The problem

Review requests went out on a blind schedule. Delighted customers were never asked; frustrated ones were — and left one-star reviews.

What I built

A sentiment gate: satisfaction signals decide who gets asked. Happy customers get a one-tap review link on the exact day they're most likely to say yes. Unhappy customers get a private feedback path and a human callback task instead of a public review form.

Architecture

4 stages
  1. 1

    Signals: purchase, support tone, NPS reply, usage

  2. 2

    Sentiment gate → public ask vs private recovery path

  3. 3

    Multi-channel ask (SMS + email) with one-tap link

  4. 4

    Negative path creates a callback task, not a review link

Stack

GoHighLevel n8n Twilio Google Business

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