Lead Qualification System
A scoring and routing engine that decides — in real time — which leads get a call, which get nurtured, and which get dropped.
3.4× faster
Lead-to-call
−48%
Wasted calls
+27%
Close rate
10k+
Leads / month
The problem
Every lead was treated the same. Sales chased tyre-kickers while high-intent buyers sat in a queue.
What I built
A multi-signal scoring model (source, ad creative, form answers, behaviour, budget) that assigns a live score, then routes: instant call for hot, AI nurture for warm, long-cycle drip for cold. Reps only ever see people worth talking to.
Architecture
4 stages- 1
Ad platforms + forms → normalised lead schema
- 2
Weighted scoring engine (behaviour + firmographics)
- 3
Routing rules → round-robin with fairness + SLA timers
- 4
Escalation alerts to Slack when SLA breached
Stack
Got a process like this eating your team's week? Let's kill it.